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iHeart Debuts The Beat 92.3/96.7 Atlanta

Mia 92.3 96.7 The Beat Atlanta Breakfast ClubiHeartMedia has launched its new Urban in Atlanta as Spanish AC “Mia 92.3” W222AF Marietta/96.1 WWPW-HD3 and half of the Alternative simulcast “Radio 105.7” 96.7 WRDG Peachtree City became “The Beat 92.3/96.7” at 9:23 this morning.

The station is launching jockless and with the usual 10,000 songs in a row commercial free prior to the debut of The Breakfast Club on December 5. That show had been heard on “Streetz 94.5” W233BF until the start of this month. The station will also carry Big Boy’s Neighborhood from 10pm-2am.

The Beat becomes the fourth current based Urban in the Atlanta market joining CBS’ “V103” 103.3 WVEE, Radio-One’s “Hot 107.9” WHTA, and “Streetz 94.5“. Those three stations combined for a 13.4 share of the Atlanta audience in the October 2016 Nielsen Audio ratings. “Mia 92.3” departs with a 0.2 share.

iHeartMedia Atlanta announced today the debut of The Beat, the new home of Hip Hop N’ R&B for Atlanta broadcasted on both 92.3 and 96.7. The station launched today, with popular shows The Breakfast Club and Big Boy’s Neighborhood to begin on December 5.

92.3 & 96.7 The Beat kicked off with “10,000 joints in a row” commercial-free, playing hits from major Hip Hop and R&B artists like Drake, Future, 2 Chainz, Usher, Jay-Z, Beyoncé and more.

“We are the A’s new home for Hip Hop and R&B,” said Brian Michel, Senior Vice President of Programming for iHeartMedia’s Atlanta Region. “To have the station bookended by Hip Hop’s crown jewels, The Breakfast Club in the morning and Big Boy’s Neighborhood in the evening, makes for an amazing lineup for our listeners. We are excited to finalize the rest of our lineup with the best and brightest local talent.”

92.3 & 96.7 The Beat listeners will wake up to The Breakfast Club, The World’s Most Dangerous Morning Show. The nationally syndicated, award-winning talk show is set to air on 92.3 & 96.7 The Beat beginning this month and features DJ Envy, Angela Yee and Charlamagne Tha God. The Breakfast Club will broadcast weekday mornings from 5:30 – 10:00 a.m.

In addition, national Hip Hop icon Big Boy will host weekday evenings on 92.3 & 96.7 The Beat with Big Boy’s Neighborhood airing from 10 p.m. to 2 a.m. ET. Joined on-air by Natalia Perez, Louie G, Ayyde and DJ VickOne, Big Boy welcomes the biggest names in music and entertainment, plays the hottest music and keeps listeners laughing with hilarious bits, including the infamous phonetaps with “Luther Luffeigh.”

“This is an exciting and powerful addition to the iHeartMedia Atlanta portfolio,” said Justin Schaflander, President for iHeartMedia’s Atlanta Region. “To be able to get into this format in arguably the nation’s capital of Hip Hop will be a game-changer for our listeners and our clients.”

The full programming lineup for 92.3 & 96.7 The Beat will be announced soon.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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