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FM News/Talk Train Stops In Columbia

100.1 WVOC 560 WVOC-FM The Beat WXBT Columbia Russ Parr Keven Cohen Kevin Gary David

Update 1:00pm: The flip has been made. 100.1 WXBT is now simulcasting 560 WVOC.

Original Report 11:45am: Clear Channel Urban “100.1 The Beat” WXBT will begin simulcasting sistern News/Talk 560 WVOC, bringing the AM’s News/Talk lineup to the FM band.

The station’s website has begun to make the necessary modifications, showing off the new 100.1 WVOC logo shown above.

In the recently released Summer book, WXBT ranked 6th in the market overall with a 5.0 share putting it well ahead of Inner City Broadcasting “Hot 103.9” WHXT’s 3.9. However, this move will help the more profitable WVOC with its demographics in the long run and potentially shift a few listeners towards Clear Channel’s CHR 104.7 WNOK.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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