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Max Media Makes SE Missouri Signal Shuffle

93.9 The River 92.9 FM ESPN Kiss-FM KissFM KLSC KGKS Cape Girardeau Sikeston Malden Max MediaMax Media has shuffled formats on a pair of its stations in Southeastern Missouri.

Classic Hits “92.9 The River” KLSC Malden has moved to 93.9, displacing CHR “93.9 Kiss-FM” KGKS Scott City. The move gives the format a stronger signal in Cape Girardeau, while lessening its strength in Sikeston.

The 92.9 signal has joined the existing ESPN Radio simulcast of 1220 KGIR Cape Girardeau and 1470 KMAL Malden as “ESPN Southeast Missouri“.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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