Clear Channel CHR “Star 105.7” WMRV Binghamton, NY has rebranded as “Now 105.7” WBNW-FM.
No other changes to the current product, which features Elvis Duran in mornings, Ryan Seacrest in middays, and PD Matt Gapske in afternoons.
The change ends nearly 40 years of heritage for the WMRV calls, which come from former station owner Merv Griffin.
I hope they got permission from Boston to use the WBNW-FM calls.
Do you really think the FCC would’ve allowed it otherwise?
Whatever happened to the term. “If it ain’t broke don’t fix it?”!!!