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Bill White Out As WGN Program Director

720 WGN Jimmy de Castro Chicago Bill White Mitch Rosen 670 WSCRUpdate 6/5: Robert Feder reports that Mitch Rosen has spurned Tribune’s offer to program WGN and will remain as PD at CBS’ 670 WSCR.

Original Report 6/3: On Jimmy de Castro’s first day as President/GM of News/Talk 720 WGN Chicago, the station continues its shake-up with the dismissal of Program Director Bill White.

White joined WGN in January 2011 after a decade at Greater Media’s News/Talk 1110/99.3 WBT and Hot AC “107.9 The Link” WLNK Charlotte.

Robert Feder reports that the leading candidate to replace White is Mitch Rosen, the PD of CBS’ Sports “670 The Score” WSCR since 2005. Rosen previously worked for de Castro from 1992 to 1995 as a producer at 97.9 WLUP. He has also programmed Sports “ESPN 1000” WMVP Chicago.

WGN has a mix of the two things Rosen has worked with the most at his stations; managing strong personalities and maintaining relationships with the teams the station covers as WGN is flagship of Chicago Cubs baseball, Chicago Blackhawks hockey, and Northwestern University football and basketball.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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