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Clear Channel Acquires Pair Of Orlando Area Translators

Clear Channel 97.1 Orlando 740 The GameClear Channel has purchased two Orlando area translators from Reach Communications for $125,000.

The two translators, which will both licensed to rebroadcast an HD subchannel of 101.1 WJRR, do not reach Orlando as currently licensed. 97.1 W246BT Clermont operates with 27 watts with coverage of Winter Garden 21 miles west of Orlando and 97.1 W246BO Deltona runs 13 watts from 21 miles northeast of the city.

With a pair of new translator CP’s recently granted for 96.9 Orlando and 97.1 Kissimmee, it will take a frequency change to upgrade these signals in the market.

WJRR-HD2 currently rebroadcasts Sports “740 The Game” WYGM, which could indicate what programming will come to the translators once Clear Channel assumes operation.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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