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Ramar Launches Two New Formats In Lubbock

Oldies 97.7 Rock 96.9 Lubbock Ramar KLZK HD K249DU K245BGRamar Communications is launching two new formats in Lubbock, TX.

97.7 K249DU Lubbock debuted on Friday, August 15 as “Oldies 97.7“. The 60s based station is being fed by 97.3 KLZK-HD3. The new format is designed to deflect some listeners away from Townsquare Media’s “98.1 Kool” KKCL to support Ramar Classic Hits “107.7 The Eagle” KLBB.

It will soon be joined by 96.9 K245BG Lubbock rebroadcasting KLZK-HD2. That translator will soon launch programming as “Rock 96.9“. That format will also be positioned against a Townsquare competitor; in this case “FMX 94.5” KFMX.

In addition to KLBB and the new translators, Ramar owns Tejano “Magic 93.7” KXTQ-FM, AC “97.3 Yes-FM” KLZK, Sports “Double T 104.3” KTTU, and Talk/Sports “AM 950/100.7 FM” KJTZ/K264AN. The company also owns the Fox, My Network TV, CW, MeTV, and Telemundo affiliates in the market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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