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WBAE Returns To Standards

AM 1490 The Bay WBAE Portland Clark Howard Dave Ramsey Bob TomSaga Communications Talk “AM 1490” WBAE Portland has returned to Soft AC/Standards.

Once again billed as “1490 The Bay“, the station is utilizing programming from Westwood One’s Adult Standards network. The change removes Bob & Tom, Clark Howard, and Dave Ramsey from the market.

WBAE previously ran an Adult Standards format from 1999 to 2009. Until March of this year it simulcasted on sister 1400 WVAE (now WGIN) Biddeford.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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