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B93.9 Starts Country Duel In Raleigh

B93.9 New Country 93.9 KissFM Kiss FM WKSL Raleigh Durham WQDR Bobby BonesClear Channel Rhythmic CHR “93.9 Kiss-FM” WKSL Cary, NC flipped to Country “New Country B93.9” at 4pm today.

Launching with a commercial-free weekend, the station’s playlist is completely current/recurrent based to differentiate itself from competitor 94.7 WQDR. The syndicated Bobby Bones show will debut in mornings on December 2.

The move gives WQDR its first competitor since Clear Channel shifted 106.1 WRDU to Talk in November 2009. The lack of competition has made WQDR the #1 station in the market with an 8.4 share in the October PPMs. WKSL’s Rhythmic format was tenth with a 3.4.

Kiss-FM signed off with Pitbull’s “Timber” before segueing into Luke Bryan’s “That’s My Kind Of Night”.

A farewell message to Kiss listeners has been posted on the website of sister CHR “G105” WDCG.

The press release announcing the launch of B93.9 follows:

Clear Channel Media and Entertainment Raleigh announced today the debut of Carolina’s New Country B93.9, effective immediately. New Country B93.9 will play today’s hottest Country hits including the newest tracks from artists such as Luke Bryan, Jason Aldean, Blake Shelton, Carrie Underwood, Jake Owen and Miranda Lambert.

New Country B93.9 will broadcast The Bobby Bones Show weekday mornings from 6-10:00 a.m. EST, beginning December 2, 2013. The morning show will feature on-air personalities Bobby Bones, Lunchbox and Amy, with special guest appearances from the biggest names in Country music straight from Nashville. The Bobby Bones Show will entertain Raleigh listeners with a unique mix of pop-culture, news and crazy stunts.

“America’s hottest format is New Country and B93.9 will feature the biggest stars – more than any other station in Raleigh,” said Chris Edge, Operations Manager, Clear Channel Media and Entertainment Raleigh. “Carolina’s New Country station is B93.9 – this station is made for Country fans, both young and old.”

“We are extremely excited to bring New Country B93.9 to Raleigh,” said George Allen, Market Manager, Clear Channel Media and Entertainment Raleigh. “We have a robust portfolio of stations, and are pleased to present this option not only to country music fans, but also to local businesses as an additional way to engage and connect with the community.”

Fans can listen to New Country B93.9, via the station’s website, www.B939online.com, as well as on iHeartRadio, Clear Channel’s all-in-one digital radio service. iHeartRadio delivers everything listeners want in one free, fully-integrated service: instant access to more than 1,500 of the nation’s most popular live broadcast and digital-only radio stations from 150 cities, plus user-created custom stations inspired by favorite artists and songs. iHeartRadio also offers listeners a “Perfect For” feature which allows users to choose from thousands of curated stations based on a range of moods and activities. New – iHeartRadio Talk feature (now in beta) offers on-demand listener-created talk content alongside popular news, celebrity and entertainment “audiosodes.” iHeartRadio Talk also features “Daily Pulse,” a customizable Talk channel featuring the most up-to-date news and culture highlights, to which users can add or remove content that is most important to them.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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