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Midwest Family Flips Two In Rockford

95.3 The Bull Bob BobFM WRTB Winnebago Rockford Midwest Family BroadcastingMidwest Family Broadcasting has flipped two of its Rockford, IL stations at 3pm today.

First Variety Hits “95.3 Bob-FM” WRTB Winnebago/Rockford went to Country “95.3 The Bull“.

Positioning itself as “20 In A Row Country”, WRTB will give a crosstown competitor to Townsquare Media’s “Q98.5” WXXQ. WXXQ was second in the market in the Fall 2013 ratings with an 11.3 share. WRTB’s Variety Hits format had a 4.0 share in the ratings period.

News/Talk “100.5 NTA-FM” W263BJ Loves Park has flipped to Classic Hits “100.5 River-FM“. Focusing on pop hits of the 60s through 80s, River-FM will be imaged by WLS-FM Chicago’s Fred Winston.

Midwest Family acquired its Rockford cluster last year from Maverick Media.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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