Midwest Family Broadcasting has flipped two of its Rockford, IL stations at 3pm today.
Positioning itself as “20 In A Row Country”, WRTB will give a crosstown competitor to Townsquare Media’s “Q98.5” WXXQ. WXXQ was second in the market in the Fall 2013 ratings with an 11.3 share. WRTB’s Variety Hits format had a 4.0 share in the ratings period.
Midwest Family acquired its Rockford cluster last year from Maverick Media.