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FCC Approves WLZL COL/Market Change

El Zol 107.9 WLZL Annapolis College Park Washington DC CBS Baltimore WBAL WIYY WZBACBS Spanish Tropical “El Zol 107.9” WLZL Annapolis, MD has been granted a city of license change to College Park, MD.

With Annapolis being located in the Baltimore market, WLZL counted under CBS’ ownership cap for that market despite the programming being targeted at the Washington DC market. CBS made a similar move in 2011 when it acquired the 107.9 facility. Then it changed 99.1 WNEW’s COL from Annapolis to Bowie in order to enable the acquisition of 107.9.

The change will drop the CBS Baltimore cluster down to 1 AM, 3 FMs, and 1 TV. Is this COL change being made to allow the company to expand in the market once again? Two likely options could be Hearst’s AM/FM combo of News/Talk 1090 WBAL and “98 Rock” 97.9 WIYY or Shamrock’s standalone Classic Rock “100.7 The Bay” WZBA.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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