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Bandit On Move In Reno

92.9 The Bandit KURK Reno Wilks Mix 100.9 KMXWFollowing the sale of 92.9 KURK Reno to Educational Media Foundation, Wilks Broadcasting is moving its Classic Rock “92.9 The Bandit” format to 100.9.

The move of The Bandit to 100.9 on June 30 will displace Hot AC “Mix 100.9” KMXW. Neither KURK nor KMXW are ratings winners. In the Fall 2013 Nielsen Audio ratings, “Mix 100.9” registered a 1.0 share, while KURK held a 1.6 share of the Reno audience.

In addition to 100.9, Wilks Broadcasting retains Country “92.1 The Wolf” KWFP and AAA “100.1 The X” KTHX following the sale of 92.9 KURK.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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