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Star 94.5 Orlando Retreats From All Classic Hip-Hop

Star 94.5 WCFB Orlando R&B Throwback Hip-Hop Tom Joyner Morning ShowAfter a week with nothing but Classic Hip-Hop, Cox Media readded Urban AC currents/recurrents to the playlist of “Star 94.5” WCFB late last week. The move comes with another change of the station’s positioning once again to “Today’s R&B and Throwbacks”.

Here’s a sample hour of WCFB from 1:00pm today:
Elle Varner – Refill
John Legend – All Of Me
OutKast – Rosa Parks
Robin Thicke – For The Rest Of My Life
Jaime Foxx/T-Pain – Unpredictable
Notorious BIG/Bone Thugs & Harmony – Crossroads
Tony! Toni! Tone! – Anniversary
Alicia Keys – Unbreakable
Tamar – All The Way Home
Mase/Total – What You Want
Notorious BIG/P. Diddy/Mase – Mo Money Mo Problems

Original Report 11/26: The ever-booming Classic Hip-Hop format adds another convert as Cox Media shifts Urban AC “Star 94.5” WCFB Daytona Beach/Orlando to the 90s based format.

Positioned as “Celebrating The Holidays With Throwback Hip-Hop And R&B”, the station is promoting the move as being through the holiday season. Although it appears this move will be permanent as the station has dropped the syndicated Tom Joyner Morning Show with the change.

As recently as the August 2014 Nielsen Audio PPM Ratings, WCFB was the #1 station in the Orlando market with a 7.1 share. Since then it has been on a downward trend to a 5.2 and a sixth place finish in October.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

3 Comments

  1. Profile photo of maytableinc


    This format is getting out of control…. I mean the other format changes I can see why, but I did not foresee a station like this to follow the bandwagon. Sure their ratings been going downhill ever since they reached #1 in August, but the fact of the matter is that this station still has good numbers, ousting many others in Orlando. And since this really been a format only recently embraced by many stations, it might just be a fad like the rhythmic oldies format in the early 2000’s. The folks at Cox is definitely taking a chance here.

    But it will be a good flanker for Cox’s highly rated WPYO.

    • Profile photo of jimh


      exactly what I was thinking…bet they don’t get anywhere near a 5.2 and 6th place with this. Too niche and too much bandwagon-jumping.

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