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KBRU Oklahoma City Shifts To Active Rock

94.7 The Brew KBRU Lex Terry Oklahoma CityiHeartMedia has shifted Classic Rock “94.7 The Brew” KBRU Oklahoma City to Active Rock.

Now utilizing the “Man Up!” positioning that originated at sister “Louie 103.7” W279AQ St. Louis, the move expands KBRU’s playlist to include Rock hits from the 70s through 2000s focusing mainly on 1990s tracks.

Out with the musical change is the syndicated Lex & Terry morning show. KBRU was the lowest rated commercial FM in the Oklahoma City market with a 1.5 share in the 2014 Fall Phase 1 Nielsen Audio ratings.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

6 Comments

  1. Profile photo of airplane777


    The Brew is such a stupid name…I wish they would bring back the name 95X. Not going to miss Lex and Terry either. I wonder if this station would do better if it cold copied the play list of it’s Tulsa sister station 97.5 KMOD. Lost of people in Oklahoma City love KMOD when it comes in under the static, Also KMOD’s morning show (BMMS) is hilarious, especially the female personality “Sam.”

    • Profile photo of charles57


      People in OKC don’t listen to Tulsa radio and vice versa.

      Besides, DXing is for geeks. Ordinary people want a clear local signal.

      • Profile photo of Caleb Correll


        I know of a few people in OKC that love KMOD. It’s not that unheard of. It’s not that hard to get KMOD in OKC.

        • Profile photo of charles57


          That’s like saying “the Oakland Raiders have lots of fans in Los Angeles”. 97.5 from Tulsa is blocked in OKC by a rimshot on 97.3.

          The Brew didn’t fare well against 96.9 Bob FM — another OKC rimshot — so iHeart will have The Brew go up against longtime rocker KATT.

  2. Profile photo of airplane777


    *Lots

  3. Profile photo of airplane777


    Yes- I know DXing would not be a viable solution… I was just suggesting that 94.7 the Brew present a similar playlist of Tulsa’s KMOD.

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