Milwaukee Radio Alliance AC “B93.3” WLDB Milwaukee relaunched at 6:05pm today as “Trending Radio 93.3“.
Calling it a facelift as opposed to an all-out format change, the move completes WLDB’s evolution to Hot AC and brings it closer to Entercom’s “99.1 The Mix” WMYX and the market’s three CHR’s musically. WLDB ranked 11th in the Milwaukee market in the February 2015 Nielsen Audio PPM ratings with a 3.7 share, well behind WMYX’s 5.0. Out with the change is morning co-host Jane Matenaer.
The “Trending Radio” brand name comes from Riviera Broadcasting’s “Hot 97.5/103.9” KMVA/KEXX Phoenix, which uses it as a positioning statement and secondary branding.