Corus Hot AC “CHAY Today” 93.1 CHAY-FM Barrie, ON will be the next station in the company to rebrand as “Fresh Radio“.
CHAY’s website currently features a message stating, “We’re getting some work done; a facelift and a bit of botox. You can see and hear the fresh new sound of 93.1 FM on May 15th at 5pm.” Corus registered 931FreshRadio.com and .ca last month.
CHAY is located about an hour north of Toronto and will be the second suburban station in Corus’ chain to take on the Fresh Radio identity along with 95.3 CING Hamilton. It will become Corus’ eighth station nationwide to utilize the branding.