Share This Post

Alpha Media Hires EVP/Western Region

Alpha Media Morris Communications MCC Radio Palm Springs Aberdeen Wenatchee Topeka Anchorage AmarilloAlpha Media has begun building out its internal infrastructure with the hiring of Larry Bastida has been named Executive Vice President of the Western Region overseeing Amarillo, Lubbock, Palm Springs, Peoria, Salina, San Antonio and Topeka.

Bastida has served as GM of Cumulus Oklahoma City since 1989 including during its time owned by Citadel where he worked for Alpha Media head Larry Wilson.

Alpha Media, Portland, Oregon announced today Larry Bastida has been named Executive Vice President of the Western Region. Mr. Bastida will oversee the following Alpha Media markets; Amarillo, Lubbock, Palm Springs, Peoria, Salina, San Antonio and Topeka.

Since 1989, Larry Bastida has been in Oklahoma City as VP/Market Manager of a seven-station cluster. Under his management, the cluster has won “Citadel Market of The Year” in 2000 and “Cumulus Media’s President’s Cup” in 2012.

In addition to his leadership roles in Oklahoma City, Bastida also served as Regional Manager for Citadel’s stations in Little Rock, Arkansas, and Bloomington, Illinois.

Alpha Media CEO/President Bob Proffitt commented on the announcement, “Larry is a proven leader I am more than confident will excel in running the Western division for us. He solidly and successfully oversaw Citadel markets for us in the past and I’m thrilled to have him join us now. His commitment, confidence and work ethic will be a tremendous addition to our group of regional executives leading the Company.”

“During my 30+ years in Oklahoma City and working along-side great and successful staffs, the current OKC Cumulus staff is, without a doubt, the greatest version ever! Thinking of words to explain a voluntary exit has been exhausting because I love them all! I’m intimately aware of each team member’s unique talents and contributions, and I know in my heart they will continue thrive—full-throttle! The phrase “full-throttle” is apropos for me well, as I rejoin Larry Wilson and Bob Proffitt, and the great group of others, already in Alpha Media’s fold,” added Bastida.

Larry continued on to say, “Being a part of a rapidly growing media company, that strongly believes in local content, advertiser satisfaction, radio creative, and reaching-out to recruit and maintain those radio professionals committed to customer results; nothing better shouts “wheelhouse,” than that to me! As for my friends and colleagues at Citadel and Cumulus, I wish them nothing but the best and I know our paths will continue to cross.”

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

Leave a Reply

Lost Password

Register