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Saga Completes Second Harrisonburg Purchase

Real Country Legends 96.9 WSIG ESPN 101.3 1360 WHBG Harrisonburg 95.5 WBOP WRVLSaga Communications has completed its purchase of Gamma Broadcasting’s two stations in Harrisonburg, VA and the swap of one to Liberty University leading to multiple programming changes.

  • Classic Country “Real Country 96.9” WSIG Mount Jackson has rebranded as “Country Legends 96.9” as Saga takes control of the station.
  • AC 95.5 WBOP Buffalo Gap is now under the control of Liberty University and operating as a satellite of Christian AC “88.3 The Journey” WRVL Lynchburg.
  • 101.3 W267BA Harrisonburg shifts from rebroadcasting WRVL to Saga Sports “ESPN 1360” WHBG Harrisonburg.
  • Saga had closed on its purchase of Verstandig Broadcasting’s Harrisonburg stations at the beginning of August.

    Profile photo of Lance Venta
    Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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