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My 97.5 Launches In Visalia

My 97.5 KJUG Living Water Radio 1270 Visalia TulareMomentum Broadcasting has flipped Christian “Living Water Radio” 1270 KJUG Tulare CA to Christmas Music “My 97.5” with the addition of 97.5 K248BX Visalia.

The station is running commercial-free music through December 25, after which it will flip to AC. The leading station in the Visalia/Tulare/Hanford market is iHeart’s “Soft Rock 98.9” KSOF in the adjacent Fresno market. KJUG will give the market its own AC.

Momentum Broadcasting also owns Classic Rock 99.7 KIOO, CHR “Hitz 104.9” KCRZ, and Country 106.7 KJUG-FM in the market.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of joseph_gallant


    Will this move force iHeart to flip KSOF-98.9 to all-Christmas several weeks than they may have wanted to (if they were planning to), to counter K248BX-97.5??

    • Profile photo of Eric Jon Magnuson


      Since the Visalia metro is significantly smaller than the Fresno metro, I don’t think that iHeart would really change its plans here.

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