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Less Buckin Around For Casper WY

Buckin 92 New Country 92.5 KDAD CasperSometimes a unique radio brand may be too much for a marketplace.

A perfect example of that is Northeast Broadcasting’s 92.5 KDAD Bar Nunn/Casper WY, which rebranded earlier this week from “Buckin 92” to “New Country 92.5“.

While the “Buckin” branding fits in with the popularity of rodeo in Wyoming the rhyming clearly would cause some problems for some conservative listeners. The shift to a simple “New Country” identity makes the station more friendly to female listeners and clearly describes what the station is.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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