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Garett Michaels Promoted To Director of Rock Programming For SDLocal

Garett Michaels SDLocal 91X 100.7 KFM-BFM San DiegoJust weeks after joining SDLocal as Program Director for 100.7 KFMB-FM San Diego, Garett Michaels has been promoted to Director of Rock Programming.

The new position will add oversight of Alternative “91X” 91.1 XETRA-FM in addition to his duties at newly launched “100.7 KFM-BFM“. Current 91X Program Director Mike Halloran will report to Michaels. The pair previously worked together during Michaels’ ten year stint programming “FM 94.9” KBZT San Diego.

SDLocal, operator of five San Diego radio stations including 91X (XTRA-FM), and 100.7 KFM-BFM has named Garett Michaels as “Director of Rock Programming.” He will continue his duties as Program Director of 100.7 KFM-BFM, as well as his afternoon air shift on the station. The move will allow Michaels to oversee 91X and once again team up with 91X Program Director Mike Halloran.

“Given Garett’s expertise in many genres and eras of rock, his personal success in Alternative, and his prior achievements teamed up with Halloran, he is the optimal person for the job,” said SDLocal VP/GM Gregg Wolfson. “Garett along with Joe Lindsay, Director of Operations and Programming SDLocal, form a dynamic programming team to lead the SDLocal five-station cluster.”

“I’m excited to expand my role with SDLocal,” said Michaels. “KFM-BFM is rocking again and 91X is one of the most iconic Alternative brands in radio. It’s an honor to be on the collaborative team charged with crafting the strategy and vision. Yes, Halloran and I have unfinished business to do in San Diego, it’s about time we put the band back together. Let’s rock!”

SDLocal is a joint operating arrangement with Local Media San Diego, LLC, operators of radio stations 91X (XTRA-FM), Magic 92.5 (XHRM-FM), and Z90 (XHTZ-FM), and Midwest Television, Inc., licensee of KFMB radio stations 100.7 KFM-BFM, AM 760 KFMB, and television station CBS 8.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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