Premiere Radio Network’s syndicated Breakfast Club is on the lookout for a new Atlanta affiliate as Core Communicators Urban “Streetz 94.5” W233BF/WSTR-HD3 Atlanta has replaced the show with a new local program hosted by midday host Mo Quick and rapper/”Love & Hip-Hop Atlanta” star Yung Joc.
The new program is being called “The Streetz Morning Takeover” and airing from 6-10am. W233BF had been carrying the Breakfast Club since 2014.
Was the show pulled from W233BF? The Atlanta Journal-Constitution reports (and we’ve heard the same) that iHeartMedia may be on the verge of flipping Regional Mexican “105.3 El Patron” WBZY Bowdon GA to Urban as soon as today. Streetz operator Steve Hegwood seems to agree as he squatted on Real1053.com, TheReal1053.com, and TheBeat1053.com yesterday.
Such a flip would give the Atlanta market its fourth current based Urban joining CBS’ “V103” 103.3 WVEE, Radio-One’s “Hot 107.9” WHTA, and “Streetz“. WBZY registered a 1.0 share in the October Nielsen Audio ratings. W233BF held a 1.8, WHTA a 5.2, and WVEE a 6.4 share in the competitive Urban landscape.
This won’t end well…the market is just too saturated.