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Clear Channel Grooving Into Pensacola

1073thegroove

Update 2/26: WYCL did make the flip to Rhythmic AC “107.3 The Groove” today at 8:00 AM. The first hour consisted of:

Beyonce – Sweet Dreams
Kelly Clarkson – Miss Independent
Katy Perry – Hot N Cold
Marky Mark & The Funky Bunch – Good Vibrations
Flo-Rida – Low
Madonna – Dress You Up
Shakira – Hips Don’t Lie
Black Eyed Peas – I Gotta Feeling
Prince & The Revolution – Kiss
Rihanna – Umbrella
Young MC – Bust A Move
Lady Gaga – Bad Romance
Gwen Stefani – Hollaback Girl
Jay Sean – Down
Kool & The Gang – Get Down On It


Update 2/25: AC “My 107.3” WYCL Pensacola is the winner of the “Groove” derby. The station is running sweepers promoting a flip at 8:00am Friday as well as directing current listeners to sister “Lite Mix 99.9” WMXC in neighboring Mobile, AL.

1073TheGroove.com is already redirecting to WYCL’s current website.

Original Post 2/20: In October we had one of our rare NetGnome whiffs when we predicted that “107.3 Planet Radio” WPLA Jacksonville, FL was on the verge of a flip to Classic Rock “107.3 The Brew“. Instead it was sister KTHR Wichita, KS that relaunched as “The Brew”. Now Clear Channel is planning to flip another 107.3, as it has registered 1073TheGroove.com, presumably for a Rhythmic AC like the recently launched “105.7 The Groove” in Atlanta.

Our guess lies with the struggling WPLA or the format of the month WHTK Rochester, however we’re not willing to rule out any of the other stations Clear Channel owns on the frequency (all of which are listed on our poll below).

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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