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Kissing in Portsmouth

Kiss 95.3 WUBB Portsmouth B95.3

Update 1/14/08 – At 6:00am today, WUBB became “Kiss 95.3” simulcasting sister “Kiss 108” WXKS-FM Boston along with local traffic and weather breaks.

Update 1/10/08 – As the following logo now appears on Clear Channel’s server, the existing site for WUBB now redirects to a page claiming that Sports Radio is coming soon with a link to FoxSports.com. We should expect some action in the Seacoast shortly.

Original Entry 12/30/07 -Clear Channel has registered kiss953.com, which is pointing to wubb-ip.clearchannel.com. WUBB is currently Country “B95.3“, secondary in the region to Citadel Country powerhouse 97.5 WOKQ. Based on the fact that Clear Channel already operates Adult CHR 107.1 WERZ in the market, we’re expecting Kiss 95.3 to be Rhythmic leaning or there to be an accompanying shift at WERZ. Additionally, the website hints that WXKS-FM Boston’s Matty in the Morning will be simulcast on 95.3 after the flip.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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