Update 4/14: Over the course of the week a few more domains registered to WJLT’s Program Director have been made. Sunny1053.com could be another future identity for the station, while ClassicHits103.com and ClassicCountry106.com could be for use at Rock 103.1 WGBF-FM and CHR 106.1 WDKS, but have the looks of decoys to attempt to throw us off the scent.
With South Central’s AC 104.1 WIKY dominating the local market, Townsquare should be looking to knock that station down a few shares and get sister Country 99.5 WKDQ to the top of the heap. Broadening the Classic Hits format towards AC could be one way to go about it. With no Hot AC in the market, 105.3 could attempt to pigeonhole itself between WIKY and the market’s two CHR’s.
The Mix name was previously used in the market on South Central’s 96.1 WSTO Owensboro, KY in the early 2000’s.