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SuperHits Getting Mixed In Evansville

SuperHits Super Hits 105.3 WJLT The Mix Evansville Townsquare

Update 4/14: Over the course of the week a few more domains registered to WJLT’s Program Director have been made. Sunny1053.com could be another future identity for the station, while ClassicHits103.com and ClassicCountry106.com could be for use at Rock 103.1 WGBF-FM and CHR 106.1 WDKS, but have the looks of decoys to attempt to throw us off the scent.

Original Report 4/7/11: Townsquare Media Classic Hits “Superhits 105.3” WJLT Evansville, IN will soon be rebranding or relaunching as “The Mix 105.3“.

With South Central’s AC 104.1 WIKY dominating the local market, Townsquare should be looking to knock that station down a few shares and get sister Country 99.5 WKDQ to the top of the heap. Broadening the Classic Hits format towards AC could be one way to go about it. With no Hot AC in the market, 105.3 could attempt to pigeonhole itself between WIKY and the market’s two CHR’s.

The Mix name was previously used in the market on South Central’s 96.1 WSTO Owensboro, KY in the early 2000’s.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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