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97.9 WFKS Kisses Into The Now

Radio Now 97.9 RadioNow RadioNow979 Kiss FM KissFM WFKS Jacksonville MJ

Update 7/5: At 9:00am, 97.9 WFKS rebooted its CHR format dropping the Kiss moniker it has used since 2000 in favor of “Radio Now 97.9“.

The rebooted format is taking a broader adult lean branded as “All The Hits” with five commercial free hours a day. Listen to the launch of 97.9 RadioNOW at FormatChange.com.

The first hour of the new “97.9 Radio Now”:
3 Doors Down – Kryptonite
Lady Gaga – Edge of Glory
Panic! At The Disco – I Write Sins Not Tragedies
Katy Perry – E.T.
Black Eyed Peas – Where Is The Love
Maroon 5 – Never Gonna Leave This Bed
Rhianna – Only Girl
Sublime – Santeria
Adele – Rolling In The Deep
Hot Chelle Rae – Tonight Tonight
Beyonce – Irreplaceable
Coldplay – Every Teardrop Is A Waterfall
Nelly / Kelly Rowland – Dilemma
Taio Cruz – Dynamite
Nickelback – Far Away

Original Report 7/1: While Clear Channel is being attacked head-on by Cox’s new Hot 101.5 in Tampa, it appears ready to reignite its battle with Cox’s 95.1 WAPE in Jacksonville.

CHR “97.9 Kiss-FM” WFKS has begun a flashback weekend playing lost CHR hits from the 90’s and 2000’s while hyping “saying goodbye” to Kiss on Tuesday, July 5 at 9:00am.

We should note the presence of the RadioNow979.com and 979RadioNow.com anonymous registrations that we thought could’ve been decoys for last month’s launch of Journey in Atlanta. A Twitter account for @RadioNow979 has popped up in the last few days.

Clear Channel made a similar shift in Louisville last year. “98.9 Kiss-FM” WZKF relaunched as “Radio Now 98.9” WNRW following a gradual revamp of the stations programming. WFKS has been CHR since March 2000.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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