Last week we mentioned a number of possible decoys being registered in regards to a possible format change at CBS’ “92.3 K-Rock” WXRK New York. Here’s some of the domains that were registered anonymously with our thoughts:

923ampradio.com – Obvious Amp Decoy
923new.com – 92.3 WNEW?
923nowfm.com – See * Below
923theparty.com – Nice CHR name
energy923.com – Play into the Dance fanatics on the boards.
now923.com – See * Below
radio923newyork.com – 92.3 in Cleveland flipped from K-Rock to jockless Alternative Radio 92.3 last year.

* We quickly noticed that two domains were registered for “Now”, a branding that seems to be picking up steam. First was Indianapolis’ “Radio Now” which debuted in 2000. The only other uses we could find of the branding are Lansing, MI Adult CHR WJIM-FM “97.5 Now-FM“, and Philadelphia AC “Now 97.5” along with the Dial Global national satellite “Hits Now!” format.

On Friday, our questions were answered by adding one more domain to the list directly. 923now.com was registered directly by CBS Radio. That gives us all the ammunition we need to say that it’s only a matter of time until New York sees Now. Adding to the expectations is when Scott Fybush picks up on a rumor. According to Fybush, CBS is scouring for a toll free telephone number that spells out “HITS”, much like it found in Los Angeles for KLSX.

UPDATE: Looks like there’s a Twitter account for 923NowFM as well.