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Wired No More In Saskatoon

Wired 96.3 SantaFM Cruz CFWD Saskatoon Sasha Toby DJ Anchor Harvard BroadcastingHarvard Broadcasting has announced that CHR “Wired 96.3” CFWD Saskatoon will bid adieu tonight at midnight.

Canadian Radio News reports that the entire airstaff was dismissed today prior to the flip.

What comes next? 963SantaFM.com was registered anonymously in October and is now pointing to the Harvard Broadcasting servers. Registered at the same time were many of domains specifying a new brand as “Cruz 96.3“. The domains were 963Cruz.com, 963CruzFM.com, Cruz963.com, Cruz963FM.com, and CruzFM.com. Elsewhere the Cruz name is used for Classic Hits by Corus in Peterborough ON and for AAA in Santa Barbara and Green Bay by Cumulus in the US.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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