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Mountain Wilkes-Barre Headed To Sports Flip

102.3 The Mountain WDMT Wilkes-Barre Scranton 102 The Score Sports Hub SportsHubUpdate 7/23: WDMT will flip to Sports as “102 The Sports Hub” on Monday, August 5.

The new format will rely mainly on programming from NBC Sports Radio as well as a yet to be announced local afternoon show. In announcing the change, Entercom Wilkes-Barre GM Ryan Flynn told the Wilkes-Barre Times Leader, “We haven’t been able to capitalize on The Mountain from a sales perspective. It’s done OK from a ratings standpoint, and we have a dedicated core of listeners, but we haven’t been able to monetize that.”

Original Report 7/18: A format change appears on deck at Entercom Classic Rock “102 The Mountain” 102.3 WDMT Pittston, PA.

The station held its final weekly ‘Mountaingrown Original Music Series‘ event on Wednesday. The Weekender reports that “There’s some changes coming at The Mountain in the coming weeks”.

In the past week some Sports related domains have popped up. 102TheScore.com, TheScore102.com, 102SportsHub.com, SportsHub102.com, and .net variations of each have been registered.

WDMT already serves as flagship of the AHL’s Wilkes-Barre/Scranton Penguins. The market already has two Sports station that air on networks of AM’s, rimshot FM’s, and translators. Bold Gold Radio operates “The Game” on 1340 WYCK Plains, 1400 WICK Scranton, 1440 WCDL Carbondale, 100.7 W264CG Wilkes-Barre, and 106.7 W294BJ Honesdale. Times-Shamrock runs “ESPN NEPA” on 630 WEJL Scranton, 1240 WBAX Wilkes-Barre, 96.1 W241BB Wilkes-Barre, and 100.1 WEJL-FM Forest City.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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