The new format will rely mainly on programming from NBC Sports Radio as well as a yet to be announced local afternoon show. In announcing the change, Entercom Wilkes-Barre GM Ryan Flynn told the Wilkes-Barre Times Leader, “We haven’t been able to capitalize on The Mountain from a sales perspective. It’s done OK from a ratings standpoint, and we have a dedicated core of listeners, but we haven’t been able to monetize that.”
Original Report 7/18: A format change appears on deck at Entercom Classic Rock “102 The Mountain” 102.3 WDMT Pittston, PA.
WDMT already serves as flagship of the AHL’s Wilkes-Barre/Scranton Penguins. The market already has two Sports station that air on networks of AM’s, rimshot FM’s, and translators. Bold Gold Radio operates “The Game” on 1340 WYCK Plains, 1400 WICK Scranton, 1440 WCDL Carbondale, 100.7 W264CG Wilkes-Barre, and 106.7 W294BJ Honesdale. Times-Shamrock runs “ESPN NEPA” on 630 WEJL Scranton, 1240 WBAX Wilkes-Barre, 96.1 W241BB Wilkes-Barre, and 100.1 WEJL-FM Forest City.