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102.1 More-FM Launches In Hagerstown

102.1 MoreFM More FM W271BV Hagerstown WWEG-HD2 Manning BroadcastingThe new “102.1 More-FM” W271BV Hagerstown/106.9 WWEG-HD2 Myersville, MD debuted on Thursday, April 9.

The AC station is launching with a promise of 54 minutes of music per hour. Chris Elliott, Program Director of sister Hot AC “Key 103” WAFY Frederick adds those duties for W271BV as well.

Original Report 2/17: Manning Broadcasting will soon launch AC “102.1 More-FM” W271BV Hagerstown, MD via 106.9 WWEG-HD2.

The new translator will compete with West Virginia Radio Corporation’s 97.5 WLTF Martinsburg, WV and Alpha Media Hot AC “Mix 95.1” WIKZ Chambersburg, PA. Manning purchased W271BV in October for $25,000 from Airport Investors as the translator made a series of applications to move into Hagerstown proper. When launched it will operate with 250 watts at 74 meters from the tower of sister News/Talk 1490 WARK.

Manning registered 1021MoreFM.com, More102.com, More102Music.com, and MoreFMHagerstown.com last September and is already including the station in its marketing materials.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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