Northern Lights confirmed this morning that Rhythmic CHR “Go 95.3” KZGO will launch on Tuesday, January 5.
CityPages reports that the station will mix local and indie artists with the usual Rhythmic pop/Hip-Hop mix. Peter Parker, who previously worked in the market at the defunct “B96” has joined the station has music director and will host afternoons. Parker was most recently in afternoons at Radio-One Urban “Z107.9” WENZ Cleveland.
Original Report 1/3: Even with the PPM not requiring listeners to recall a station’s name or frequency, we’ve rarely seen broadcasters open up and utilize identical branding for two unique formats in a market. That looks to change as soon as this week in Minneapolis.
Following Northern Lights Broadcasting’s announced acquisition of 95.3 KNOF St. Paul in September, the company reserved new KZGO call letters and registered Go953.com, Go953MN.com and GoNorthMN.com leading to the thought that Alternative “Go 96.3” KTWN Edina would move to 95.3. The company is going to launch as second “Go” branded station on 95.3 with an Urban or Rhythmic CHR format to complement 96.3.
The streaming page for the new station appeared earlier this week featuring the following description of “Go 95.3“:
The modern evolution of hip-hop is live on Go 95.3. On the radio and online, we are the independent source for new lyricism, beats, and rhythm moving the Twin Cities. With playlists flowing from our rich local scene and communities around the globe, our curated mix is on rap music’s cutting edge. Reach out. We’re listening to you too.