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The Bert Show Partners With YEA Networks to Expand National Footprint

YEA Networks, Cumulus Media and “The Bert Show” join forces to provide new morning opportunities for advertisers and affiliates

YEA Networks–syndicators of “Kidd Kraddick in the Morning”–announced a formal partnership today with “The Bert Show” to expand the popular morning show’s national syndication reach. From their flagship station in Atlanta (Q100), “The Bert Show,” is already syndicated to Nashville and Indianapolis, and YEA CEO George Laughlin believes the show has a bright, national future. “From our experience with “Kidd Kraddick in the Morning,” we’ve learned that audiences care more about quality content than where the show originates,” Laughlin said. “Bert has assembled a morning show that wins, thanks to their talented cast and compelling content,” he added. “We are very confident that this show will be a hit in syndication.”

Cumulus COO John Dickey says the partnership with YEA is “a sign of things to come, not just for Cumulus, but for all of radio.” He compared the Cumulus/YEA relationship to Disney’s partnership with Pixar prior to Disney buying Pixar. “Pixar utilized Disney’s distribution scale while maintaining its creative independence and focus. YEA’s partnership with Cumulus will give it access to a national platform of significant reach while allowing YEA to do what it does best – building the most popular, relevant shows and products for mornings in contemporary radio.”

“The Bert Show’s” Bert Weiss adds, “Kidd showed me how to be successful in morning radio and now I’m looking forward to his guidance in successful syndication. It’s great to be able to share the content and ideas, and our cast is excited to move in this new direction.”

YEA Networks Chairman Kidd Kraddick commented on the partnership, “Bert and I have a fantastic winning streak. We worked together in Dallas and it’s exciting to have Bert part of the team again. We’re giving advertisers, programmers and listeners a great entertainment vehicle for their morning commute with a broader national footprint.”

In addition to syndicating “Kidd Kraddick in the Morning,” YEA also produces “The Hollywood 5,” a weekend gossip countdown that is heard in 75 markets and six of the top ten markets, and the interactive pop culture news service RadarOnline. YEA Networks will begin handling syndication for “The Bert Show” this month.

About YEA NetworksYEA Networks syndicates the most-listened to contemporary morning show in America, “Kidd Kraddick in the Morning,” and pop-culture weekend show, “The Hollywood 5.” “Kidd Kraddick in the Morning” and “The Hollywood 5” is heard on more than 85 stations and 75 stations respectively across the country and on American Forces Radio weekdays from 6-10a CT. KiddTV, webcasting daily on Ustream, is ranked the #1 Morning Radio Program in the world with over 17 million channel views. More information can be found at www.kiddnation.com . “The Bert Show” is currently heard on WWWQ-FM /Atlanta, WNFN-FM/Nashville and WRWM-FM/Indianapolis. For more information about “The Bert Show” go to www.thebertshow.com | Facebook: http://www.facebook.com/TheBertShow | Twitter: @thebertshow

About Cumulus MediaCumulus Media CMLS -1.93% is the largest pure-play radio broadcaster in the United States with 570 stations in 120 U.S. cities and a fully-distributed network serving over 4,500 affiliates nationwide. Our radio and digital brands target numerous large and demographically-distinct audiences in each of these markets. Cumulus strives to create the next generation radio broadcasting enterprise, based on great people and technological excellence that will provide high quality, local programming choices for Cumulus listeners, targeted audiences with disposable income and buying preferences for its advertisers, challenging career environments for its employees and value opportunities for its shareholders. For more information, visit www.cumulus.com .

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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