As Cumulus Media stunts with Christmas Music on the former Classic Hip-Hop "93.9 The Beat" WRWM Lawrence/Indianapolis, the company is stockpiling domains for its next identity.
As CBS moves on following the spin-off of its radio properties to Entercom, the company is solidifying what will happen to its local market portals once its former News, Talk, and Sports radio stations move out. Plus upcoming changes in Wilmington, Salisbury/Ocean City and elsewhere.
Entercom is preparing for a possible forced rebranding at one of its new Alternative stations, while iHeart is prepping to bring its AM News/Talk to FM in Memphis.
Following Entercom's launch of "Alt" branded stations in New York and Dallas and iHeartMedia's launch of "Alt 106.7" in Detroit, new registrations for domains with the brand have been popping up everywhere.
After Entercom launched their new "Alt" stations in New York and Dallas on Friday, eyes are now pointing to another large market as the next potential flip to the format.
With the growing rumors of Entercom bringing the Alternative format to some major markets, iHeartMedia as thrown the first salvo by blocking usage of the “Alt” brand in New York. iHeart, which utilizes that branding in multiple markets like Los Angeles, St. Louis, and Indianapolis, registered Alt104.com and Alt1043.com. Now the chance of iHeart blowing up Classic Rock “Q104.3” WAXQ to Alternative is less than 1 percent, however iHeart has debuted its “Alternative Project” premium choice programming feed on WAXQ-HD3. By doing so iHeart has established first usage of the “Alt” brand in the market preventing Entercom from launching a station with that branding. Smart blocking and potentially just one of many little battles coming in the upcoming...Read More
It has been fairly quiet on the domain front the past couple of weeks as we await what will happen upon the completion of the Entercom/CBS Radio merger and after Christmas. However Midwest Communications is prepping to relaunch a heritage set of call letters in Terre Haute IN and potentially rebranding in Duluth MN.
An Oklahoma City station is preparing a change as its owner will take back control of the station from its current LMA operator. A Christmas Stunt will help introduce a Topeka move-in to its new audience, while a Soft AC in Northern Michigan preps for a move to Classic Hits.
A new format coming to Sarasota FL and confirming of plans in Lafayette IN.
Univision has registered domains for a rebranding at five of its "Más Variedad" Spanish AC stations. Also a possible frequency swap in St. Louis, new Rocker on the Gulf Coast, and rebranding in Grand Rapids.
Is a heritage brand on its way back to the Hagerstown MD market? Is a third Urban on its way to Jackson MS?
Is Entercom looking to increase Urban "96.3 The Block" W242BX Greenville/104.5 W283CG Inman SC/WFBC-HD2 to a full powered signal? Plus a potential frequency move in Birmingham, a name change in Memphis and a change in Fayetteville NC.