102.3 The Beat Cincinnati Shifting To Urban
iHeartMedia Classic Hip-Hop “102.3 The Beat” W272BY/WEBN-HD3 Cincinnati will shift to Urban on Monday, March 7.
Retaining its current “Beat” identity, the move will coincide with the addition of the syndicated Breakfast Club. The new format will place W272BY in direct competition with Radio-One’s “101.1 The Wiz” WIZF.
102.3 The Beat announced today the addition of The Breakfast Club to the station’s weekday morning lineup, effective Monday, March 7. The top-rated morning show starring DJ Envy, Angela Yee and Charlamagne Tha God will join WEBN HD-3 in the Monday through Friday, from 5:30-10:00 a.m. ET. In addition, 102.3 The Beat will become a Mainstream Urban/Hip Hop station, playing artists like Drake, Beyonce, The Weekend, Jerimih, Big Sean, Fetty Wap, Future and more.
Each morning, fans of The Breakfast Club tune in to hear DJ Envy, Angela Yee and Charlamagne Tha God’s unrivaled interviews and conversations with celebrities and hip-hop artists, entertainment news, fresh music mixes, along with their signature blend of honesty and humor. Launched in December 2010, The Breakfast Club was named the #1 radio program in the nation by “The Source” magazine. It’s also widely regarded as one of the most informative and entertaining Urban morning shows today. For more information, please visit www.PremiereNetworks.com.
“There’s no denying that the Breakfast Club Morning Show is taking over the world. I’ve known about them for years because of their massive viral appeal and online presence. I am excited to bring the most dangerous morning show in the world to the people of Cincinnati,” said Bo Matthews, Regional Senior Vice President of Programming, iHeartMedia Southwest Ohio Region.
102.3 The Beat is a leading media outlet in the Cincinnati market and its programming and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio – with its more than 700 million downloads, more than 75 million social media followers and 87 million digital uniques across the Network.