Forever Gets Happy In Cumberland

Happy 105.7 The River 1450 WTBO Cumberland Forever MediaForever Media continues the restructuring of its recently acquired cluster in Cumberland MD.

The most recent change is AC “105.7 The River” 1450 WTBO/105.7 W289BR Cumberland MD relaunching as CHR “Happy 105.7“. The station is now carrying the WNCI Columbus based syndicated Dave & Jimmy morning show and programming from Westwood One including WWKL Harrisburg’s Venetia in middays, WZNS Fort Walton Beach’s Hayden in afternoons and Zach Sang & The Gang at night.

WTBO is the third change that has taken place since Forever closed on the purchase of the cluster from Dix Communications. Classic Rock “Go 106.1” WKGO rebranded as “Rocky 106” WRQE in early January and then Country 105.3 WFRB-FM rebranded as “Big Froggy 105.3” in February. Only News/Talk 560 WFRB has remained unchanged.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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