ESPN Deportes Enters Lehigh Valley
iHeartMedia has flipped Sports “Fox Sports 1470” WSAN Allentown PA to Spanish Sports “ESPN Deportes 1470“.
While the station will retain english language broadcasts of the Philadelphia Phillies all other programming will come from the Miami based network. The flip also provides the extra incentive for ESPN Deportes being able to count WSAN as a Philadelphia market clearance as Allentown is embedded in the Philadelphia television market which was one of two top 10 markets along with Washington DC where the network did not have an affiliate/
iHeartMedia announced today the debut of 1470 ESPN Deportes, an affiliate of ESPN Deportes, the national Spanish-language radio network, on May 26. 1470 ESPN Deportes’ programming will include the latest in national and local sports news and play-by-play coverage from Phillies and Eagles games.
“We are excited to welcome 1470 ESPN Deportes and bring 24/7 sports programming to our Spanish-speaking listeners,” said Craig Stevens, Senior Vice President of Programming of the Allentown-Reading Region for iHeartMedia. “The launch of 1470 ESPN Deportes offers a unique listening opportunity for local sports fans while providing advertisers and marketers with a great way to connect with a Hispanic audience.”
“ESPN Deportes is committed to continue expanding its offerings to U.S. Hispanic sports fans across the U.S., and the new 1470 AM is a result of these efforts,” said Jim Roberts, senior director of business integrations for ESPN Deportes. “We are thrilled to bring Allentown and Bethlehem radio listeners the best of sports news, events and commentary that are relevant and in their preferred language, while providing a unique opportunity for advertisers to reach the growing local Hispanic sports fans.”