98.7 The Brew Debuts In Eau Claire

98.7 The Brew 1400 WBIZ Eau ClaireiHeartMedia flipped Sports 1400 WBIZ Eau Claire WI to Classic Hits “98.7 The Brew” this afternoon.

The flip comes with the addition of translator 98.7 W254CN Eau Claire to bring WBIZ’s programming to FM. While positioning as Classic Hits, the programming skews towards Classic Rock of the 1970s and 80s, much like iHeart’s other Brew branded stations. The new format takes aim at Midwest Family Broadcasting’s “Greatest Hits 98.1” WISM-FM, which was recently upgraded to a stronger signal thanks to the acquisition of WISM-FM from iHeartMedia’s Aloha Stations Trust.

WBIZ previously carried Fox Sports Radio programming along with WTSO Madison’s regionally syndicated Mike Heller show in afternoons.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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