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Greatest Hits Completes Eau Claire Move

Greatest Hits 98.1 99.9 BluGold Radio WDRK WISM-FM Mix 98Midwest Family Broadcasting has closed on its acquisition of Hot AC “Mix 98.1” WISM-FM Altoon/Eau Claire WI from iHeartMedia’s Aloha Stations Trust and donation of 99.9 WDRK Cornell to University Wisconsin-Eau Claire Foundation.

The Classic Hits “Greatest Hits 99.9” programming moves to WISM-FM as “Greatest Hits 98.1” giving it a better signal in Eau Claire proper. UW-Eau Claire launched student-run “Blugold Radio” with some programming from Wisconsin Public Radio’s News & Classical Music network.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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