If there’s any market that can be described as the opposite of Urban and that Classic Hip-Hop could cross demographic boundaries it would be Bluefield WV.
It is that market where Alpha Media has debuted its most recent “G” branded station as Classic Country “1240 The Rooster” WKEZ has added FM translator 98.7 W254CV Bluefield and flipped to Classic Hip-Hop “G98.7“. Unlike the rest of Alpha’s Classic Hip-Hop stations, WKEZ is utilizing Westwood One’s syndicated network.
Bluefield, surprisingly, is 23% African-American and is also home to the HBCU Bluefield State College (which ironically is now over 80% white)