Brazos Valley Communications has flipped Sports “ESPN Aggieland 103.9” KJXJ Franklin/College Station TX to Classic Rock “103.9 The Fox“.
The flip returns Rock to the station a year and a half after it dropped its Active Rock “Rock 103.9” identity for Sports. The new format positions KJXJ directly against iHeartMedia’s “99.5 The Fox” KNFX-FM Bryan.
KJXJ registered a 0.9 share in the Spring 2016 Nielsen Audio ratings. Its new target KNFX held a 6.4 share.