iHeart Brews Up Christmas Stunt In Sacramento

107.1 The Holiday Brew KQJK-HD2 Sacramento IHeartMediaiHeartMedia has flipped Classic Rock “107.1 The Brew” K296GB North Highlands/93.7 KQJK-HD2 Roseville/Sacramento CA to Christmas Music.

Billed as “107.1 The Holiday Brew“, the translator has picked up the iHeart Christmas Rock feed. While the station states it will return to the Classic Rock format after the holidays, why would a station with a 0.1 share stunt just to return to the status quo?

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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