Radio One has brought a second CHR to Houston a week after CBS flipped “Hot 95.7” KKHH to Adult Hits.
As we first reported in Wednesday’s Daily Domains, Classic Hip-Hop “Boom 92.1” KROI Seabrooke quietly segued to CHR at 5pm today as “Radio Now 92.1“. The station is quickly taking shots at Cumulus’ KRBE calling 104.1 old and hyping it as the home of new music.
The former Boom 92.1 was the catalyst for the launch of the Classic Hip-Hop format when it debuted in October 2014. The station quickly surged from a 1.0 share in its final monthly as All-News to a 3.2 in its first month as Boom, however it was back down to a 1.4 share in the December 2016 PPMs.
The first songs on the new Radio Now were:
Calvin Harris/Rhianna – This Is What You Came For
Zayn/Taylor Swift – Til You Come Back Home
Rae Sremmurd ft. Gucci Mane – Black Beatles
Noah Cyrus ft. Labrinth – Make Me (Cry)
DJ Snake ft. Justin Bieber – Let Me Love You
X Ambassadors – Unsteady
Sia – The Greatest
Bruno Mars – That’s What I Like
Jason Derulo – Want To Want Me
Ariana Grande – Side To Side
After kicking it old school, Radio One Houston has moved from its Classic Hip-Hop format to the new sound of NOW! Today, Radio One announced its new format, 92.1 RADIO NOW, a cutting edge Top 40 radio station for the NOW generation. 92.1 RADIO NOW launches with 92 hours of commercial free music.
Currently, Radio One Houston is home to MAJIC 102.1 FM and 97.9 FM The BOX. 92.1 RADIO NOW will feature artists such as; Taylor Swift, Ariana Grande, Bruno Mars, Shawn Mendes, Chainsmokers, Twenty One Pilots, The Weeknd, Nick Jonas and more.
“The New 92.1 Radio Now will reflect emerging music, trends and culture for the NOW generation of 18-34 year old millennials here in Houston,” said Terri Thomas, Operations Manager/Program Director of Radio One Houston.
“With recent changes in the Top 40 radio landscape in the Houston market, we believe that Houston is ready for this new sound,” said Gary Spurgeon, Vice President and General Manager, Radio One Houston.
Radio One’s Senior Vice President of Programming, Jay Stevens said, “We’re excited about this opportunity to bring a fresh innovative approach to Top 40 Radio in H-Town.”