Saga Brings Outlaw To New Hampshire
Saga Communications has broken up its “Hot Hits New Hampshire” simulcast 94.1 W231BR Manchester/103.1 W276BJ Concord NH to launch Country “103.1 The Outlaw“.
Joining its similar gold based Outlaws in Asheville, Clarksville TN, Des Moines, and Springfield IL, the station is using the same “Legends & Young Guns” positioning. It joins Townsquare Media’s 97.5 WOKQ and Binnie Media’s “93.3 The Wolf” WNHW in the Concord market in the Country arena.
The CHR format remains on W231BR/95.7 WZID-HD2 Manchester, while the Outlaw is fed by WZID-HD3.