Mapleton Launches 94.1 The Bear Spokane

94.1 The Bear Magic 790 KJRB K231CU SpokaneMapleton Communications flipped Adult Standards “Magic 790” KJRB Spokane WA to Classic Rock “94.1 The Bear” at 7am on Tuesday as it signed on its new FM translator.

Launching with the normal 10,000 songs in a row commercial free, the new format is positioning as “The Rock You Know”. The new format goes up against iHeartMedia’s market leading 98.9 KKZX and QueenB Radio “Rock 94.5” KHTQ. Mapleton Spokane OM Greg Tillotson will add programming duties for KJRB.

94.1 K231CU Spokane operates with 99w/408m giving nearly full market coverage.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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