For the third time since it moved from 93.7 to 100.1 last year, Alexandra Communications has a new format on 100.1 KQFO Pasco WA.

KQFO has dropped its three-month old Classic Rock “Oz 100.1” identity for Variety Hits as “Bob 100.1“. The station was previously AAA “Oasis 100.1” from February through December 2016.

Despite what the Envision Networks press release below and other sites state, KQFO serves the Tri-Cities of Kennewick/Richland/Pasco and not Yakima.

Envision Networks® and Kroeger Media Inc. are excited to welcome Alexandra Communications, Inc.’s KQFO-FM/Yakima as the latest station to join the BOB FM™ family. With the launch of BOB 100.1, the station joins over 125 affiliates on the Envision 24/7 Network.

You may know BOB FM™ as the original template from which the entire “name” formats originated including BOB’s little brothers HANK FM® and DUKE FM®, the country variety-based format that is also syndicated by Envision Radio Networks®. BOB FM™ was the first Variety/Adult Hits based format of its kind to launch in North America.

With a song library consisting of over 1100 titles that is made up of rock, pop and adult contemporary music, BOB’s unique mix is best described as one big mix tape for adult listeners who are too young to be considered full-fledged baby boomers and too old to be considered as part of generation X. Beyond the music, the BOB FM™ brand is known for its out of the box presentation where the station becomes a personality and listeners are on a first name basis with their favorite radio station.

BOB FM™ offers three levels of programming service for both cash and barter and accommodates stations that are looking for a complete turnkey, 24/7 solution.