Beat Brings Urban Back To Tri-Cities VA/TN

105.3 The Beat 980 WWTB Bristol Johnson City Tri-CitiesBristol Broadcasting has launched Urban “105.3 The Beat” 980 WWTB Bristol VA/105.3 W287CF Bristol TN.

The launch returns the Urban format to the market for the first time since Jet Broadcasting flipped 103.9 WXIS Erwin to News/Talk in September 2016. Jason Reed, PD of CHR “Electric 94.9” WAEZ Greeneville and Alternative “99.3 The X” WEXX Elizabethton, adds those duties for WWTB.

WWTB (formerly WFHG) and W287CF had been simulcasting “Super Talk 92.9” WFHG-FM Bluff City.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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