iHeartMedia Extends & Expands Woody Show Into Syndication

Woody Show Alt 98.7 KYSR 104.9 KLLT Los Angeles St. LouisiHeartMedia has announced they have signed Woody Fife to a five year contract extension and will expand “The Woody Show” into syndication.

The Woody Show joined iHeartMedia’s “Alt 98.7” KYSR Los Angeles in April 2014 and was syndicated to “Alt 104.9” KLLT Columbia IL/St. Louis last October. Under the new agreement, iHeartMedia will make the program available nationally via Premiere Networks.

iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, today announced an exclusive long-term agreement with its noted Los Angeles morning personality Woody Fife to renew and expand his relationship with the company.

Under the new five-year agreement, Woody will continue his current role as host of the top rated “The Woody Show” on ALT 98.7, LA’s New Alternative. In addition, “The Woody Show” will now be syndicated nationally by Premiere Networks, extending its reach to a vast array of new markets and listeners. Woody will continue to work with iHeartMedia on a variety of joint ventures and new creative projects, and collaborate with iHeartMedia’s national talent and programming division on audio, event, mobile and digital assets.

“Since joining the iHeartMedia team just three years ago, Woody and ‘The Woody Show’ have made an incredible impact on listeners across Los Angeles,” said Bob Pittman, Chairman and CEO of iHeartMedia. “With their unique blend of real life chemistry and unadulterated humor, they have become staples of the radio landscape in Los Angeles. This partnership is the latest in our continued commitment to providing diverse and relevant programming to radio listeners across the U.S., and we’re thrilled to bring their incredible talent to listeners nationwide.”

Woody is a twenty-year radio veteran who has worked in New York, Chicago, San Francisco, St. Louis and Portland. He began his career while in high school when he became a nighttime on-air personality in Pittsburgh, Pennsylvania. While in San Francisco, Woody joined real life friends Ravey, Menace and Greg Gory on-air for what would become “The Woody Show.”

Broadcasting weekday mornings from 5 to 10 a.m. PT, “The Woody Show” is highly interactive, socially engaging appointment radio. Listeners, in their own words, call “The Woody Show” “authentic,” “raw” and “unapologetic,” and describe it as “recess/happy hour on the radio.” “The Woody Show” came to ALT 98.7 in April 2014 from St. Louis, where they had held the No. 1 position in key demos during their tenure in the market. Prior to that, the show also saw success in Chicago and San Francisco. In 2016, “The Woody Show” was a NAB Marconi Radio Award finalist for Major Market Personality of the Year.

In addition to currently broadcasting on ALT 98.7 and ALT 104.9 in St. Louis, “The Woody Show” is also available on iHeartRadio.com and the iHeartRadio mobile app, iHeartMedia’s all-in-one digital music, podcasting and live streaming radio service.

“iHeartMedia’s support and belief in ‘The Woody Show’ has been unwavering and I want to thank Bob Pittman, Rich Bressler, Tom Poleman, Greg Ashlock and Kevin LeGrett for this once-in-a-lifetime opportunity,” said Woody. “Not only am I excited to continue building on what we’ve done here in Los Angeles, but now with Premiere Networks, it gives us the opportunity to impose our will on the unsuspecting establishment from coast to coast!”

Woody is represented by agents Bob and Ross Eatman.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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