Sunny 98.1 San Diego Shifts To Classic Hits

Sunny 98.1 KXSN San Diego Greatest HitsEntercom AC “Sunny 98.1” KXSN San Diego has shifted to Classic Hits.

Now positioning itself as “San Diego’s Greatest Hits”, the station’s playlist is now focusing on the 1970s through 90s. The move places KXSN up against Broadcast Company of America’s Classic Hits “105.7 Max-FM” XHPRS-FM Tecate MX.

This is the second time in a year that the station has changed directions despite being the most listened to station in the market. In April 2016 then Soft AC “Easy 98.1” KIFM flipped to AC with the “Sunny 98.1” branding. KXSN registered a 6.2 share in the June 2017 Nielsen Audio ratings.

INSTANT INSIGHT: The move makes more sense when you take into account the upcoming merger of Entercom and CBS Radio. KXSN and CBS AC 96.5 KYXY will become sister stations and this move creates more breathing room between the two stations.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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