Yo! Santa Arrives In Albuquerque

Santa 105.1 Yo KKRG Santa Fe AlbuquerqueAmerican General Media has made its second big change since closing on its acquisition of Univision’s Albuquerque properties as Classic Hip-Hop “Yo! 105.1” KKRG Santa Fe/Albuquerque has gone All-Christmas as “Santa 105.1“.

KKRG was one of two stations in Albuquerque in the Classic Hip-Hop format yet led iHeartMedia’s “Hot 95.1” KOLZ Corrales by a 2.2 share to 1.7 share margin in the Summer Nielsen Audio ratings.

The move follows AGM’s move of Regional Mexican “La Jefafrom 101.3 to 860/102.9 last month.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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