WLHT Rebrands As Mix 95.7

Mix 95.7 Channel WLHT Grand Rapids Connie FishTownsquare Media Hot AC “Channel 95.7” WLHT-FM Grand Rapids MI has rebranded as “Mix 95.7“.

No music or talent changes accompanied the name change, which gives the station a fresh coat of paint following the August swap of ‘Fish’ for Curtis Gross as morning co-host with Connie. Connie & Fish had teamed at multiple stations in Wisconsin from 1996-2010 including a decade at CHR “Z104” WZEE Madison. Fish later spent time as part of the morning show at Hubbard Hot AC “KS 95” 94.5 KSTP-FM Minneapolis, while Gross replaced him at WZEE through their move to Grand Rapids in 2012.

WLHT ranked fourth in the Grand Rapids market with a 4.7 share in the Summer 2017 Nielsen Audio ratings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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